Playbooks
How an online persona can make you the go-to voice in your space
As a founder or executive, your reputation is everything. But in today’s digital-first world, how do you cut through the noise and make your voice the one your audience listens to? It starts with building an authentic online persona. In this article, I’ll share the simple, three-step process I used to establish myself as the go-to person in my space, without feeling fake or forced.
How I found success on LinkedIn by getting laser-focused on my sub-niche
If you’re an executive or founder, you know the struggle of trying to stand out on LinkedIn. You post content, but it doesn’t quite land. You offer services, but they don’t convert like you’d hoped. Here’s the hard truth: you’re likely aiming too broadly. In this article, I’ll walk you through how narrowing your focus to a sub-niche changed everything for me,and how it can do the same for you.
Create a LinkedIn headline that speaks directly to your ideal audience
If you’re an executive or founder, your LinkedIn profile is more than just a resume. It’s a powerful tool to build your brand, connect with clients, and open doors to growth. But let’s be honest, writing a tagline that truly captures who you are and the value you bring isn’t easy. In this article, I’ll walk you through a simple, three-step process to create a tagline that gets noticed and sets you apart.