URL
Auto-slug
Sub-item
Do not index
Do not index
Relating Posts
Analytics
Canonical URL
Fallback Cover
OG Image
Parent item
Related to Authors (1) (Content)
Files & media
Related to Tags (1) (Content)
Takeaways
- Create a professional profile that instantly grabs attention
- Set up inbound and outbound workflows to nurture leads and build relationships
- Create a featured section that moves prospects to take action
- Build your network by adding the right connections weekly
- Use Google Alerts to identify opportunities and start smart conversations
- Pick a selling strategy that simplifies your process and gets results
Reading time: 10 minutes
Your profile is your first impression, make it count
Let’s face it, people are busy. Your profile might be the only shot you get to make a solid impression. If it’s sloppy, unclear, or generic, you’re leaving opportunities on the table.
Start by cleaning it up. You need a sharp, professional headshot, an eye-catching banner image, and a tagline that immediately tells people what you’re about. When creating your tagline, answer these three questions:
- Who do I help?
- What do I help them achieve?
- How do I make that happen?
For example: “I help tech founders scale their operations by building efficient, repeatable workflows.” Short, clear, and results-focused.
And don’t forget hashtags. Choose ones that are popular in your space, these will help expand your visibility to the right audience.
Pull people in with an inbound system
Now that your profile looks great, let’s focus on getting people to engage with it. This is where your inbound system comes into play.
The content you create should always point people to your profile. But here’s the thing: your profile alone isn’t enough. You need to leverage your featured section. This is prime real estate for driving action.
What do you want people to do? Sign up for a webinar? Download a resource? Book a call? Whatever it is, make it your focus in the featured section. Use a clean, professional image, write clear and engaging copy, and guide people toward the next step. Think of it as your “sales funnel on autopilot.”
Actively grow your network with an outbound system
You can’t sit back and wait for people to come to you. As an executive or founder, you know that building relationships is everything. That’s why an outbound system is just as important as inbound.
Start small: Add 10 to 15 new connections every week. But don’t just add anyone, be intentional. Look for competitors, potential clients, collaborators, or others in your industry. You want the right people to see your name pop up in their ecosystem.
Another quick tip: Set up Google Alerts. This is an easy way to stay in the loop. Use keywords related to your industry, competitors, or ideal clients. These alerts will show up in your inbox whenever there’s relevant news or updates.
When something pops up that sparks your interest, reach out. Have a simple, go-to message ready. Something like:
“Hi [Name], I saw your recent [post/news] about [topic], and it really resonated with me. I’d love to connect and learn more about [specific idea or opportunity].”
It’s not about selling right away. It’s about starting conversations and planting seeds.
Pro tip: Block off an hour once a week for this. Whether it’s Wednesday, Thursday, or Friday, just pick a day and stick to it. Consistency matters more than anything here.
Simplify your sales strategy
At this point, you’ve got a system for pulling people in and reaching out to them. Now, let’s talk about converting those relationships into sales.
If you’re like most executives and founders I’ve worked with, you don’t have time for overly complicated sales strategies. So let’s keep it simple. Here are two easy ones to try:
- 80-20 give-ask: Spend 80% of your time delivering value, whether that’s sharing insights, offering resources, or just being helpful. Then, use the remaining 20% to make a clear ask. This approach builds trust and makes the “ask” feel natural.
- Low-ticket tripwire: Offer a small, affordable product or service first. This lowers the barrier to entry and builds trust. Once someone buys from you, it’s much easier to move them to higher-ticket offerings later.
If neither of these feels like the right fit, that’s fine. There are plenty of other options out there. The key is to pick one that aligns with your style and stick to it. You don’t need to overcomplicate things.
Keep it simple and consistent
When you’re running a business, it’s easy to overthink systems like this. But here’s the truth: The simpler your workflow, the more likely you are to stick with it.
Clean up your profile. Set up your inbound and outbound systems. Pick one selling strategy that works for you. And most importantly, commit to doing the work consistently. That’s how you get results.
There’s one more short video in this course called A Little Note From Me. It’s less than a minute long, and I’d love for you to watch it. Let’s wrap this up together, I’ll see you there.
Whenever you’re ready, here are two ways I can help you:
- We handle LinkedIn for you: You’re busy. We get it. That’s why we take LinkedIn off your plate entirely. From creating content to managing outreach, we drive visibility, build authority, and fill your pipeline with qualified opportunities, so you can focus on growing your business.
- Get Flow: The AI Tool for LinkedIn like no other. No time to write posts? Flow converts your ideas into high-performing LinkedIn content in just 60 seconds. Built with a proven strategy, it’s like having a content team in your pocket, helping you grow your audience, drive traffic, and generate demand without lifting a finger.