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Tom Gray

Tom Gray

Co-founder at getflow.co

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How Charlie's First Post Went Viral with Nearly 500 Likes
Customers
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How Charlie's First Post Went Viral with Nearly 500 Likes

Charlie Cheesman’s very first LinkedIn post caught fire, reaching nearly 500 likes and filling his inbox with messages and connection requests. How did he do it? Charlie used Flow, a LinkedIn post generator, to craft the message that introduced his startup. Here’s why the post exploded and how you can achieve the same.

How I found success on LinkedIn by getting laser-focused on my sub-niche
StrategyPlaybooksArticles
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How I found success on LinkedIn by getting laser-focused on my sub-niche

If you’re an executive or founder, you know the struggle of trying to stand out on LinkedIn. You post content, but it doesn’t quite land. You offer services, but they don’t convert like you’d hoped. Here’s the hard truth: you’re likely aiming too broadly. In this article, I’ll walk you through how narrowing your focus to a sub-niche changed everything for me,and how it can do the same for you.

Create a LinkedIn headline that speaks directly to your ideal audience
StrategyPlaybooks
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Create a LinkedIn headline that speaks directly to your ideal audience

If you’re an executive or founder, your LinkedIn profile is more than just a resume. It’s a powerful tool to build your brand, connect with clients, and open doors to growth. But let’s be honest, writing a tagline that truly captures who you are and the value you bring isn’t easy. In this article, I’ll walk you through a simple, three-step process to create a tagline that gets noticed and sets you apart.

How an online persona can make you the go-to voice in your space
StrategyPlaybooks
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How an online persona can make you the go-to voice in your space

As a founder or executive, your reputation is everything. But in today’s digital-first world, how do you cut through the noise and make your voice the one your audience listens to? It starts with building an authentic online persona. In this article, I’ll share the simple, three-step process I used to establish myself as the go-to person in my space, without feeling fake or forced.

How I choose the right content path to connect with my audience

How I choose the right content path to connect with my audience

As a founder or executive, creating content that genuinely connects with your audience can feel overwhelming. Should you be the expert, share what you’re learning, or just compile insights from others? In this article, I’ll walk you through three simple content paths, leading, discovering, and reporting, and share how I use them to build trust and deliver value without wasting time.

How to create a backstory that connects and inspires your audience

How to create a backstory that connects and inspires your audience

If you’re an executive or founder, you already know that people don’t just follow businesses or ideas—they follow stories. Your backstory is one of the most powerful tools you have to inspire trust, create meaningful connections, and position yourself as a relatable leader. In this guide, I’ll walk you through how to build a backstory that resonates with your audience, makes them feel like they’re part of your journey, and gets them excited about what you’re building.

Create content that gets noticed by using strong opinions

Create content that gets noticed by using strong opinions

Tired of creating content that doesn’t get the engagement it deserves? The problem might be that your opinions aren’t bold enough. In this article, we’ll explore why strong, polarizing opinions are essential to growing your audience, how to embrace them without forcing it, and ways to create messages that spark meaningful reactions.

How I use storytelling to build influence and attract the right audience

How I use storytelling to build influence and attract the right audience

If you’re an executive or founder, you know how hard it is to cut through the noise on social media. But what if I told you that storytelling can help you connect with your audience on a deeper level and attract people who actually care about your message? Let me show you how I’ve used stories to do exactly that, and how you can too.

Four steps I used to build a strong foundation for LinkedIn content that actually works

Four steps I used to build a strong foundation for LinkedIn content that actually works

As an executive or founder, you know that building trust and connecting with your audience is critical to your growth. But creating content that stands out on LinkedIn can feel overwhelming—especially when you’re juggling a thousand other priorities. In this article, I’ll share four simple steps I used to build a strong content foundation, one that made my message resonate with the right people.

How to create content that leads your audience and builds trust

How to create content that leads your audience and builds trust

Creating content that resonates is all about understanding where your audience is on their journey and meeting them there. One powerful way to do this is by leading your audience with your own experience and expertise. This article breaks down how to lead your audience effectively, why it's such a popular method, and how you can start using it today to grow your brand, build trust, and provide real value.

How I create impactful content even when I’m not the expert

How I create impactful content even when I’m not the expert

You don’t have to be the smartest person in the room to create content your audience loves. If you’re like most founders and executives, you’re busy running your business and don’t always have the time (or expertise) to create content that truly resonates. That’s where discovering for your tribe comes in. In this article, I’ll show you how to use this approach to share valuable insights with your audience, even when you’re not the expert yourself.

How I create content that connects: 3 roles to guide your approach

How I create content that connects: 3 roles to guide your approach

If you’re like me, you want your content to do more than just exist, you want it to matter. Whether you’re sharing ideas with your team, engaging prospects, or building thought leadership, the way you approach content creation can make or break how your message lands. In this article, I’ll share three roles I use to create content that resonates: the leader, the discoverer, and the reporter. These approaches help me stay relevant, even when I’m exploring topics I’m not an expert in.